It’s all about finding the hot new song or group, right? As a DJ that’s at least part of it, staying ahead of the masses and bringing the new trends to the people you’re playing for. This week MTV has released two resources that work perfectly to make this a reality.
First we look to MTV UK since everything hot in the UK eventually comes to make a splash in the US (I love that as soon as you reach the site a pop-up asks you if you really want to be on the UK site and not US, ha). They have put out Brand New for 2011 videos which showcase artists they see climbing the charts in the coming year. Since last year’s Brand New predicted the rise of artists such as Justin Bieber, Ke$ha, & one of my favorites Ellie Goulding, we already know they’re on the right track. This year they’re highlighting artists like Tinie Tempah, Far East Movement, and Willow Smith who we’ve already seen successfully dominate the charts as well as little-known artists Wretch 32, Jessie J, Mona, and a few others. Should be interesting to take a look back at the end of 2011 and see how they have influenced our year in music.
Another tool in knowing the artists before they breakthrough is MTV’s new Music Meter, a ranking of artists through social media, blogs, music store sites, and more to give you up to the minute analysis of who is hot right now out of a field of over 1 million new artists. Over the last couple days Mike Posner has stayed at the top while the others have been shifting a bit, right now you see artists such as Waka Flocka, The Ready Set, Jazmine Sullivan, and She & Him rounding out the top 10. A great way to know who is turning heads at this moment.
Check out some favorite videos from these artists after the jump.
Tinie Tempah – Written in the Stars (they won’t let me link the actual video since I’m in the US)
Wretch 32 ft. L – Traktor
Jessie J – Do It Like a Dude
Mona – Listen to Your Love
Waka Flocka Flame ft. Wale & Roscoe Dash – No Hands
The Ready Set – Love Like Woe
Jazmine Sullivan – Holding You Down (Goin in Circles)
She & Him – In the Sun